Task:
To develop a logo for Eos, an online store that sells hygienic, eco-friendly products for women
Introductions
Introductions
CA:
Women, materialistic, middle class
Logo preferences:
Do not use the usual images of flowers, petals, try to depict the image of the goddess Eos in BOHO style, undesirable use of pink and red colors.
Do not use the usual images of flowers, petals, try to depict the image of the goddess Eos in BOHO style, undesirable use of pink and red colors.
Logo style preferences: smooth, friendly, fuzzy contours (as if hand-drawn). Linear or sign+font
Logo feel:
Unusual, without using first-order associations.
Unusual, without using first-order associations.
Solution
Designed a logo, in a Boho style. It consists of a font part and a graphic part.
The font is hand-drawn, repeating the lines and character of the graphic sign.
The graphic part depicts the image of the Goddess Eos, the contours imitate the strokes of a pencil, which makes the logo is not template and reflects the handmade nature of the creation of this sign.
Hands of the girl in an open pose, directed to the sun, this pose symbolizes the benevolence of the brand and care about customers.
The coloristic solution conveys feelings of lightness, freshness, ecological and naturalness.
In this niche, the logo is completely unique and will stand out among competitors.
